ABOUT
The Agency for the Post-Search World.
We build the Brand Credibility Systems and De-Homogenization Strategies that force AI platforms to cite you.
Who we are now:
The New agency
Al search engines will quote in 2026
Resonancia Strategies is the specialized agency for Strategic (Re)Branding, De-Homogenization Marketing, and Generative Engine Optimization (GEO).
In 2026, the biggest threat to your growth isn't "competitors". It is the Homogenization Problem. As AI models flatten the internet, most brands look and sound exactly the same. If you are indistinguishable, you are invisible.
We solve this by building distinct Visual Identities and Narrative Infrastructures. These assets cut through the noise and establish you as the Canonical Source in your category.
Led by Campara Rozina de Haan.
10+ Years. Venture-Backed Scale. New York & Europe.
Resonancia is not an experiment. It is the culmination of over a decade of high-stakes brand architecture.
Campara Rozina de Haan is a strategic operator who has spent the last 10 years building narratives for venture-backed scale-ups across New York and Europe. She has navigated the transition from Series A to Exit multiple times, understanding that at this level, "brand" is not about decoration. It is about valuation.
Her perspective on Epistemic Authority and the digital landscape is cited by Inc.com, Fast Company, and the American Marketing Association. As a Juror for the Academy of Interactive Visual Arts (AIVA), judging the Davey, Communicator, and W3 Awards, she does not just follow industry standards; she defines them.
She leads Resonancia as a Special Operations Unit. She personally oversees the strategic direction for every client, ensuring that your authority is built on proven commercial logic rather than just creative intuition.
Case Studies in Authority.
Case Study 1: The E-Commerce Entity (Spanish Retail)
A high-volume retail brand was trapped in the "Ad Spend Loop", growing revenue, but zero brand equity. They were invisible to organic search and vulnerable to copycats. The Sprint (P): We deployed a 30-Day Content Infrastructure Sprint. We shifted them from "selling products" to "owning the aesthetic category." The Result (P): Epistemic Authority established.
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Velocity: First assets live in <7 days.
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Efficiency: Founder reclaimed 10+ hours/week from operational noise.
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Outcome: Path to 3-5x ROAS established by turning "ads" into "content that gets saved and shared."
Case Study 2: The Venture-Backed Scale-Up (UK Fintech/SaaS)
A Series B venture had a superior product but a "Trust Deficit." Their brand narrative was fragmented across decks, site, and sales, slowing down due diligence. The Protocol (P): We embedded as the Fractional CMO to engineer the "Exit Narrative." We aligned the board story with the market story. The Result (P): Institutional Trust secured.
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Consolidation: A unified, investor-ready narrative across all channels.
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Scale: Marketing team fully operational and hiring-independent in 90 days.
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Value: 15-20% reduction in CAC inefficiencies via creative testing.
Case Study 3: The Deep Tech & Regulated Leader (Health/Bio)
A breakthrough biotech firm faced the "Black Box" problem. Their complex IP caused "AI Hallucinations," leading search engines and commercial partners to misinterpret their technology. The Protocol (P): We executed an Entity Authority Sprint focused on Citation Engineering. We structured their technical data into a Knowledge Graph that forced AI models to cite them accurately. The Result (P): The Canonical Source.
Accuracy: Achieved near-zero hallucination rate in AI summaries.
Influence: Technical papers became the primary "training data" for the category.
Speed: Partnership due diligence cycles accelerated by 40%.
Want to see the full portfolio? Email info@resonanciastrategies.com for the capabilities deck and case studies.
Not a Service List.
An Operating System.
The 4-Part Architecture of Authority.
The High-Velocity Signal Engine Body:
We don't rely on "viral luck." We engineer Asset Velocity. We transform a single founder insight into a multi-channel stream of GEO-Optimized content - video, text, and visual proof that floods the "Summary Layer" of the internet. We ensure your signal outweighs the market noise.
The Citation Loop (GEO)
Body:
Visibility is useless without verification. We turn every market interaction into Owned Proof. We build the feedback loops, PR kits, data reports, and community assets, that force search engines and AI models to cite you as the source, not just a search result.
The Neural Voiceprint Protocol Body:
Scale usually destroys intimacy. We solve this by codifying your Founder DNA into a static-invariant "Voice System." Whether deployed by human strategists or AI agents, your narrative remains legally bulletproof and unmistakably human. We protect your identity at scale.
The Operational Cadence Body:
We reject the "bloated agency" model. We deploy as a Special Operations Unit. Whether you need a 30-Day Authority Sprint (Launch) or a Fractional CMO integration (Scale), our structure adapts to your Commercial Stage, ensuring capital efficiency and maximum speed to impact.
FAQ
Why "Resonancia"? Why not "Growth" or "Scale"? Because the era of "Growth at all costs" is over. In an AI-mediated world, Reach is cheap, but Resonance is scarce. You don't need more eyeballs; you need to be the signal in the noise. We named the agency after the physics of amplification, small, calculated inputs that create massive, self-sustaining output. We don't just broadcast; we tune the market to your frequency.
You talk about "Epistemic Authority." What does that actually mean? It is the currency of the future. "Epistemic Authority" means owning the Truth in your vertical. It means when a customer (or an AI like Perplexity) asks a question about your industry, your brand is cited as the definitive answer. We build the systems that move you from being a "provider" to being the "source of truth."
Why do you reject the "Full-Service Agency" model? Because generalists get slaughtered in the age of AI. The traditional agency model relies on junior staff, billable hours, and administrative bloat. We operate as a "Special Operations" unit. We are senior-only, fixed-scope, and outcome-obsessed. We don't want to "manage your account", we want to execute the mission and hand you the keys.
How do you use AI in your marketing strategy? AI accelerates execution, not strategy. We build human-first systems first, then layer AI for scale. Think: faster content velocity, consistent brand voice, and 3-5x efficiency without the "Hollow Brand Effect." AI serves your narrative. Your expertise stays central.
Do you only create AI-generated content? No. We blend AI with human strategy and traditional production. One lean shoot becomes 90 days of reusable assets. AI handles repetition. Humans craft intimacy, authority, clarity, and atmosphere. Result: Proof-first content that feels unmistakably you.
What do you mean by "AI, Controlled"? Our AI Guardrails + Brand Voice Pack. We codify your founder DNA, tone, and proof pillars into prompts, review gates, and human-in-the-loop QA. Every post, email, ad, or update stays human-sounding and legally bulletproof. No generic AI slop.
Can I hire you just for rebranding our digital presence and imagery? Yes. We handle targeted digital rebrands for any size business, from local shops needing a fresh visual identity to startups pivoting their narrative. We refresh websites, social visuals, decks, and imagery using AI-accelerated systems. Pricing is scoped to your stage and needs, ensuring accessible excellence for small businesses and deep strategic depth for larger organizations.
Are you an AI agency or a Creative agency? We are a Strategic Governance firm that uses both. AI is the infrastructure; Human Creativity is the differentiator. We use AI to structure your data for the machine age (GEO/Knowledge Graphs), but we use senior human strategy to craft the narrative that makes people care. You cannot automate "Taste," but you must automate "Distribution." We do both.
How do you fit into the current agency landscape?We don't. We are defining a new category: AI-First Entity Authority. Traditional creative agencies lack the technical infrastructure for AIO (AI Optimization), and tech consultancies lack the narrative strategy to build a premium brand. We sit at the intersection. We are a Strategic Infrastructure Partner that helps high-ambition founders transition their brand from the era of "Social Media" to the era of Artificial Intelligence.
How do you protect brand voice with AI? Persona guardrails, prompt rules, compression syntax, and zero-tone-error workflows. Teams deploy 50% faster across CRM, social, and campaigns. Your voice scales without dilution. Built for the AI era, optimized for AI search engines.
How do you handle AI ethics, data, and copyright? We use tools with transparent data origins, respect for creator opt-outs, and proper attribution. Human contribution exceeds 80% for EU copyright eligibility. Compliant with policy-safe standards. Focus: Ethical acceleration, not replacement.
Do you replace our internal marketing team? No. We weaponize them. Most in-house teams are drowning in execution. We install the Governance Layer to give them strategic clarity, then deploy our 'Special Ops' unit alongside them to spike velocity. We do not compete with your team; we clear the path for them to win.
Unsure if you have a Signal problem? Don't guess. Send your URL and your #1 growth bottleneck to info@resonanciastrategies.com. No sales script. No 'discovery calls.' Just a raw diagnostic from the Principal.
